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Building customers' affective commitment towards retail banks : the role of CRM in each "moment of truth"
Menon, Kalyani
;
O'Connor, Aidan
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10003697778
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