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Service employee clusters in banking : exploring Ind’s typology considering behaviour, commitment and attitude about leadership
Wallace, Elaine; De Chernatony, Leslie; Buil, Isabel - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1781-1803
Persistent link: https://www.econbiz.de/10010205982
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How leadership and commitment influence bank employees’ adoption of their bank’s values
Wallace, Elaine; De Chernatony, Leslie; Buil, Isabel - In: Journal of business ethics : JOBE 101 (2011) 3, pp. 397-414
Persistent link: https://www.econbiz.de/10009272437
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Managing brand identity : effects on the employees
Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 2-23
Persistent link: https://www.econbiz.de/10011617832