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Applied behavioural economics

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Studia psychologica et paedagogica / Series altera

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Psychological processes and advertising effects : theory, research, and applications

Alwitt, Linda F. (ed.); Mitchell, Andrew A. (ed.) - 1985

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Intergenerational relationships : [based on the International Symposium on Intergenerational Relationships, held in Berlin, Feb. 1983]

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The role of affect in consumer behavior : emerging theories and applications

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Does psychology return its costs? : report from a conference arranged by the Norwegian Council for Science and the Humanities, December 3 to 6 1979

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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]

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Introduction to visual marketing / Michel Wedel and Rik Pieters -- Visual attention and perception -- Eye movements during reading, scene perception, visual search and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- The informativeness of eye-movements for visual...

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