Extent: | IX, 305 S. graph. Darst. |
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Conferences: | Annual Conference on Advertising and Consumer Psychology ; 2 (Chicago, Ill.) : 1983.05. |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors ; Conference proceedings |
Language: | English |
Notes: | Literaturangaben Enth. 13 Beitr. |
ISBN: | 0-89859-515-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000687884