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Models of Sequential Evaluatio...
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Models of sequential evaluation in best-worst choice tasks
Dyachenko, Tatiana
;
Walker Reczek, Rebecca
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10010468385
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2
A direct tility model for asymmetric complements
Lee, Sanghak
;
Kim, Jaehwan
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 454-470
Persistent link: https://www.econbiz.de/10009759894
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The dimensionality of customer satisfaction survey responses and implications for driver analysis
Büschken, Joachim
;
Otter, Thomas
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 533-553
Persistent link: https://www.econbiz.de/10009787941
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4
Price promotions in choice models
Howell, John R.
;
Lee, Sanghak
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 319-334
Persistent link: https://www.econbiz.de/10011459529
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5
Monetizing ratings data for product research
Hardt, Nino
;
Varbanov, Alex
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 713-726
Persistent link: https://www.econbiz.de/10011584278
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Benefit-based conjoint analysis
Kim, Dong Soo
;
Bailey, Roger A.
;
Hardt, Nino
;
Allenby, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011645754
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