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Price promotions in choice models
Howell, John R.; Lee, Sanghak; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 319-334
Persistent link: https://www.econbiz.de/10011459529
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Omitted budget constraint bias and implications for competitive pricing
Pachali, Max J.; Kurz, Peter; Otter, Thomas - In: Journal of marketing research 60 (2023) 5, pp. 968-986
Persistent link: https://www.econbiz.de/10014384296
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A semiparametric approach to estimating reference price effects in sales response models
Aschersleben, Philipp; Steiner, Winfried J. - In: Journal of business economics : JBE 92 (2022) 4, pp. 591–643
Persistent link: https://www.econbiz.de/10013438849
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Recursive Bayesian Estimation in Forward Price Models Implied by Fair Pricing
Qalli, Yassine El - 2010
In this paper we describe a recursive Bayesian algorithm for the estimation of forward price models. The forward price is modeled within the benchmark framework for a forward price volatility function which includes a stochastic variable; a forward price with a liquidly traded maturity. A...
Persistent link: https://www.econbiz.de/10013142446
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The name-your-own-price channel in the travel industry : an analytical exploration
Wang, Tuo; Gal-Or, Esther; Chatterjee, Rabikar - In: Management science : journal of the Institute for … 55 (2009) 6, pp. 968-979
Persistent link: https://www.econbiz.de/10003865928
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Measurement of own- and cross-price effects
Liu, Qing; Otter, Thomas; Allenby, Greg M. - In: Handbook of pricing research in marketing, (pp. 61-75). 2009
Persistent link: https://www.econbiz.de/10003819666
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Selling with binding reservations in the presence of strategic consumers
Osadchiy, Nikolay; Vulcano, Gustavo - In: Management science : journal of the Institute for … 56 (2010) 12, pp. 2173-2190
Persistent link: https://www.econbiz.de/10008809526
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Are consumers heterogeneous in their preferences for odd and even prices? : findings from a choice-based conjoint study
Baumgartner, Berhard; Steiner, Winfried J. - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 312-323
Persistent link: https://www.econbiz.de/10003593771
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Measurement of consumer preferences for bucket pricing plans with different service attributes
Schlereth, Christian; Skiera, Bernd - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10009569977
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Advertising and price effectiveness over the business cycle
Gijsenberg, Maarten J.; Heerde, Harald J. van; Dekimpe, … - 2009
Persistent link: https://www.econbiz.de/10009485877