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Role of advertising and consumer interest in the motion picture industry
Huang, Dongling; Strijnev, Andrei; Ratchford, Brian Thomas - In: Review of marketing science 13 (2015) 1, pp. 1-40
Persistent link: https://www.econbiz.de/10011378616
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How consumers use product reviews in the purchase decision process
Jang, Sungha; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 825-838
Persistent link: https://www.econbiz.de/10009579963
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Internationalization and performance of retail firms : a Bayesian dynamic model
Assaf, A. Georges; Josiassen, Alexander; Ratchford, … - In: Journal of retailing 88 (2012) 2, pp. 191-205
Persistent link: https://www.econbiz.de/10009562827
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Bayesian Non-Parametric Model to Target Gamification Notifications Using Big Data
Hejazi Nia, Meisam - 2016
Persistent link: https://www.econbiz.de/10012979946