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Hold firm or adapt? : an empirical examination of the institutional appeal implications of maintaining the Liberal Arts College identity
Hoskins, Jake D.; Brown, Benton A. - In: Journal of marketing for higher education 27 (2017) 2, pp. 188-212
Persistent link: https://www.econbiz.de/10011794819
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Oppositional product names, organizational identities, and product appeal
Verhaal, J. Cameron; Khessina, Olga M.; Dobrev, Stanislav D. - In: Organization science : a journal of the Institute for … 26 (2015) 5, pp. 1466-1484
Persistent link: https://www.econbiz.de/10011385889
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The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
Hoskins, Jake; Gopinath, Shyam; Verhaal, J. Cameron; … - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1065-1087
Persistent link: https://www.econbiz.de/10012659686
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Stepping out of the shadows : identity exposure as a remedy for stigma transfer concerns in the medical marijuana market
Khessina, Olga M.; Reis, Samira; Verhaal, J. Cameron - In: Administrative science quarterly : ASQ 66 (2021) 3, pp. 569-611
Persistent link: https://www.econbiz.de/10012608436