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Befragung
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Theorie
9,825
Theory
9,639
Brand management
9,376
Markenführung
9,375
Markenartikel
9,114
Youth
9,038
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8,935
Jugendliche
8,929
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8,922
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8,020
Markenimage
7,257
Brand image
7,208
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6,219
United States
5,813
Deutschland
5,523
Online-Handel
5,450
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5,436
Kundenzufriedenheit
5,426
Customer satisfaction
5,423
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4,841
Social web
4,837
Germany
4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,316
Service quality
4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
Werbung
3,232
Emotion
3,189
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3,108
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2,953
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56
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155
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18
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38
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4
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Naujoks, Tabea
8
Giesselmann, Marco
4
Hoderlein, Stefan
4
Winter, Joachim
4
Angrisani, Marco
3
Grønhøj, Alice
3
Kapteyn, Arie
3
Vermeir, Iris
3
Albaum, Gerald S.
2
Alpert, Frank
2
Beatty, Sharon E.
2
Belk, Russell W.
2
Bertrand, Aurélie
2
Dennis, Charles
2
Hafner, Christian M.
2
Herfurth, Esther
2
Kaapke, Andreas
2
Koulovatianos, Christos
2
Kuhn, Kerri-Ann L.
2
Naspetti, Simona
2
Piacentini, Maria
2
Pope, Nigel K. Ll.
2
Preißner, Markus
2
Revella, Adele
2
Schmidt, Ulrich
2
Schröder, Carsten
2
Schuh, Scott
2
Sobh, Rana
2
Steinhauer, Ramona
2
Stolz, Heinz-Jürgen
2
Thirkell, Peter
2
Verbeke, Wim
2
Wieland, Clemens
2
Zanoli, Raffaele
2
Abdalla, Márcio Moutinho
1
Achatz, Bernhard
1
Ackoff, Russell L.
1
Adams, Frank G.
1
Adkins, Natalie Ross
1
Agarwal, Manoj Kumar
1
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Deutsches Institut für Wirtschaftsforschung / Projektgruppe Das Sozio-Ökonomische Panel
5
Bertelsmann Stiftung
2
Institut für Soziale Arbeit <Münster (Westf)>
2
National Bureau of Economic Research
2
SOEP-IS Group
2
Cape Town / Technical Management Services
1
FOM-Hochschule für Oekonomie & Management / KCM KompetenzCentrum für Marketing & Medienwirtschaft
1
John Wiley and Sons <Hoboken, NJ>
1
Survey Research Center <Ann Arbor, Mich.>
1
Österreichisches Institut für Wirtschaftsforschung
1
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Qualitative market research : an international journal
9
Journal of consumer behaviour : an international research review
8
Journal of marketing management : MM
8
SOEP survey papers
7
Journal of business research : JBR
6
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
4
Journal of consumer behaviour
4
Journal of marketing theory and practice : JMTP
3
The international journal of bank marketing : IJBM
3
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
2
Economies et sociétés ; 49,3
2
Fundamentals of marketing research ; Vol. 3
2
Handbook of Islamic marketing
2
International journal of internet marketing and advertising : IJIMA
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of food products marketing
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of global marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Merseburger Schriften zur Unternehmensführung
2
NBER working paper series
2
Product research : the art and science behind successful product launches
2
SOEP Survey Papers
2
Service business
2
The marketing review
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advancing methodological thought and practice
1
Applied economics letters
1
Auf dem Weg zur Arbeit 4.0 : Innovationen in HR
1
Australasian marketing journal
1
Baltic journal of management
1
Banca e mercati
1
Bank i kredyt
1
Bank of Finland research discussion papers
1
Banks and bank systems : international research journal
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Boston College working papers in economics
1
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ECONIS (ZBW)
218
EconStor
4
USB Cologne (business full texts)
1
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1
Zur Beurteilung von Dauertiefpreisen und Aktionspreisen aus Konsumentensicht
Müller-Hagedorn, Lothar
;
Preißner, Markus
- In:
Handel im Fokus : aus dem Instituts für …
58
(
2006
)
2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003278889
Saved in:
2
Modes seductiveness : reconciling modesty and vanity by reverse assimilation and double resistance
Sobh, Rana
;
Belk, Russell W.
;
Gressel, Justin
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009668438
Saved in:
3
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
4
Gen Xers : perceived barriers and motivators to
fashion
renting from the Indian cultural context
Jain, Ritu
;
Gurinder Singh
;
Jain, Sheetal
;
Jain, Kokil
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1128-1145
Persistent link: https://www.econbiz.de/10014389753
Saved in:
5
Do fast
fashion
sustainable business strategies influence attitude, awareness and behaviours of female consumers?
Hageman, Eva
;
Kumar, Vikas
;
Linh Nguyen Khanh Duong
; …
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 1081-1098
Persistent link: https://www.econbiz.de/10014467387
Saved in:
6
Acceptance factors of Zara's shopping app among
fashion
consumers during COVID-19
Gil-Cordero, Eloy
;
Ledesma-Chaves, Pablo
;
Baena-Luna, Pedro
- In:
Journal of consumer behaviour
22
(
2023
)
4
,
pp. 955-970
Persistent link: https://www.econbiz.de/10014326283
Saved in:
7
L' intangibilité d' une offre globale de services : conceptualisation, opérationalisation, variables d' influence et impact sur le niveau de risque perçu
Sempels, Christophe
-
2005
Persistent link: https://www.econbiz.de/10003775253
Saved in:
8
A motivational account of the question-behavior effect
Van Kerckhove, Anneleen
;
Geuens, Maggie
;
Vermeir, Iris
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 111-127
Persistent link: https://www.econbiz.de/10009563545
Saved in:
9
Persönliche und soziale Norm als Determinanten der Markenwahl : ein Erklärungsansatz auf Basis der neueren Einstellungs- und Kongruenztheorie
Huber, Stephanie
;
Herrmann, Andreas
;
Huber, Frank
- In:
Die Betriebswirtschaft : DBW
66
(
2006
)
3
,
pp. 345-365
Persistent link: https://www.econbiz.de/10003329950
Saved in:
10
Gamified package : consumer insights into multidimensional
brand
engagement
Syrjälä, Henna
;
Kauppinen-Räisänen, Hannele
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 423-434
Persistent link: https://www.econbiz.de/10012417006
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