Purpose: This article focuses on product-featuring advertising targeted to stock investors — that is, ads that provide investors with impressions about the company's products, over and above financial information. The purpose is to explicate and test the psychological mechanisms by which such...

This paper compares the trading patterns of amateurs to that of professional investors during the days following the weekend. The comparison is based on all the daily transactions of a sample of both amateurs and professionally managed investors in a major brokerage house in Israel between...