This paper aims to discuss the current state of Google Trends as a useful tool for fashion consumer analytics, show the … importance of being able to forecast fashion consumer trends and then presents a univariate forecast evaluation of fashion … consumer Google Trends to motivate more academic research in this subject area. Using Burberry — a British luxury fashion house …

methodology which will identify principal points of customers' interactions with fashion brands using a set of Text Mining … Algorithms. The fashion industry is one of the most successful in the social media environment. Deep understanding of fashion … fashion brands in social media obtained in the course of the study …