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Impact of threat appeals on ad evoked fear and message credibility : the role of prime, frame and dead relatedness
Janssens, Wim; Pelsmacker, Patrick de; Cauberghe, Verolien - In: Cutting edge international research, (pp. 97-109). 2010
Persistent link: https://www.econbiz.de/10003985150
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Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
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The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising
Panic, Katarina; Cauberghe, Verolien; Verhoye, Delphine - In: Breaking new ground in theory and practice, (pp. 135-146). 2011
Persistent link: https://www.econbiz.de/10009380025
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The effectiveness of emotional and rational regulatory (in)congruent messages for a fair trade campaign
Cornelis, Erlinde; Adams, Leen; Cauberghe, Verolien - In: Breaking new ground in theory and practice, (pp. 109-120). 2011
Persistent link: https://www.econbiz.de/10009380028
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Determinants of the impact of crises on organizational reputation : an experimental test of crisis communication strategies and the moderating impact of locus of control
Claeys, An-Sofie; Cauberghe, Verolien; Vyncke, Patrick - In: Breaking new ground in theory and practice, (pp. 249-262). 2011
Persistent link: https://www.econbiz.de/10009380722
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The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of interactive marketing : a quarterly … 24 (2010) 4, pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
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The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising research 48 (2008) 3, pp. 352-362
Persistent link: https://www.econbiz.de/10003768832