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Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function
Paesbrugghe, Bert; Rangarajan, Deva; Sharma, Arun; … - In: Industrial marketing management : the international … 62 (2017), pp. 171-184
Persistent link: https://www.econbiz.de/10011707114
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Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.; Sharma, Arun; Iyer, Gopalkrishnan R. - In: Industrial marketing management : the international … 38 (2009) 8, pp. 865-871
Persistent link: https://www.econbiz.de/10003924770
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Evaluation of salespeople by the purchasing function : implications for the evolving role of salespeople
Paesbrugghe, Bert; Rangarajan, Deva; Hochstein, Bryan; … - In: Journal of personal selling & sales management : JPSSM 40 (2020) 4, pp. 289-305
Persistent link: https://www.econbiz.de/10012395131
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Personal selling and the purchasing function : where do we go from here?
Paesbrugghe, Bert; Sharma, Arun; Rangarajan, Deva; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 1, pp. 123-143
Persistent link: https://www.econbiz.de/10011936261