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~subject:"Betriebliche Wertschöpfung"
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On value and value co-creation...
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Betriebliche Wertschöpfung
Service-dominant logic
54
Service-Dominant Logic
51
Marketing theory
38
Marketingtheorie
37
Value creation
30
Dienstleistung
22
Relationship marketing
20
Services
20
Beziehungsmarketing
19
Dienstleistungsmarketing
15
Services marketing
15
Customer integration
14
Kundenintegration
14
Dienstleistungssektor
12
Service industry
12
Innovation
11
Institutions
11
Marketing
10
Service innovation
10
Dienstleistungsinnovation
9
Institutional economics
9
Institutionenökonomik
9
Marketing management
9
Marketingmanagement
9
Theory
8
Business network
7
Innovation management
7
Innovationsmanagement
7
Unternehmensnetzwerk
7
service-dominant logic
7
Dienstleistungsmanagement
6
Service ecosystems
6
Service management
6
Theorie
6
Value co-creation
6
Consumer behaviour
5
Konsumentenverhalten
5
Lieferantenmanagement
5
New product development
5
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13
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Article
28
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1
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Article in journal
26
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26
Aufsatz im Buch
3
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3
Case study
1
Collection of articles of several authors
1
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1
Sammelwerk
1
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English
28
German
1
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Vargo, Stephen L.
22
Lusch, Robert F.
10
Akaka, Melissa Archpru
7
Maglio, Paul P.
5
Wieland, Heiko
3
Koskela-Huotari, Kaisa
2
Schau, Hope Jensen
2
Spohrer, Jim
2
Bettencourt, Lance A.
1
Breidbach, Christoph F.
1
Brodie, Roderick J.
1
Böhmann, Tilo
1
Corsaro, Daniela
1
Eggert, Andreas
1
Frow, Pennie
1
Gustafsson, Anders
1
Hartmann, Nathaniel N.
1
He, Yi
1
Horbel, Chris
1
Kaartemo, Valtteri
1
Merz, Michael A.
1
Nenonen, Suvi
1
Payne, Adrian
1
Sebastiani, Roberta
1
Steinhoff, Lena
1
Storbacka, Kaj
1
Tanniru, Mohan
1
Whalen, Peter S.
1
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Journal of the Academy of Marketing Science
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information systems and e-business management : ISeB
2
Journal of business research : JBR
2
Journal of strategic marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
An SME perspective
1
California management review
1
Die Betriebswirtschaft : DBW
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Managing consumer services : factory or theater?
1
Marketing theory
1
Production and operations management : an international journal of the Production and Operations Management Society
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
29
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1
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
2
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
3
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
4
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
Saved in:
5
A service-ecosystem perspective on value creation : implications for international business
Kaartemo, Valtteri
;
Akaka, Melissa Archpru
;
Vargo, …
-
2017
Persistent link: https://www.econbiz.de/10011597910
Saved in:
6
From customer journeys to consumption journeys : a consumer culture approach to investigating value creation in practice-embedded consumption
Schau, Hope Jensen
;
Akaka, Melissa Archpru
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 9-22
Persistent link: https://www.econbiz.de/10012586789
Saved in:
7
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
8
Technology-enabled value co-creation : an empirical analysis of actors, resources, and practices
Breidbach, Christoph F.
;
Maglio, Paul P.
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 73-85
Persistent link: https://www.econbiz.de/10011531232
Saved in:
9
Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj
;
Brodie, Roderick J.
;
Böhmann, Tilo
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
Saved in:
10
The emergence of service science: toward systematic service innovations to accelerate co-creation of value
Spohrer, Jim
;
Maglio, Paul P.
- In:
Production and operations management : an international …
17
(
2008
)
3
,
pp. 238-246
Persistent link: https://www.econbiz.de/10003737026
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