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Customer value analysis in financial services
Maas, Peter; Graf, Albert - 2007
Persistent link: https://www.econbiz.de/10003901109
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Customer value analysis in financial services
Maas, Peter; Graf, Albert - In: Journal of financial services marketing : JFSM 13 (2008/09) 2, pp. 107-120
Persistent link: https://www.econbiz.de/10003802509
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How insurance brokers create value : a functional approach
Maas, Peter - In: Risk management and insurance review 13 (2010) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10003967564
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Die strategische Perspektive der Industrialisierung
El Hage, Bernard; Maas, Peter - In: Management-Information : St. Galler Trendmonitor für … 29 (2007) 3, pp. 27-30
Persistent link: https://www.econbiz.de/10003639723
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What is being exchanged? : framing the logic of value creation in financial services
Puustinen, Pekka; Saarijävi, Hannu; Maas, Peter - In: Journal of financial services marketing : JFSM 19 (2014) 1, pp. 43-51
Persistent link: https://www.econbiz.de/10010497787
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Kunden transformieren die Versicherungsmärkte
Bühler, Pascal; Maas, Peter - In: Digitale Transformation gestalten : Geschäftsmodelle, …, (pp. 127-145). 2019
Persistent link: https://www.econbiz.de/10011992188