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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Marketing management
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Marketingmanagement
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Relationship marketing
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Beziehungsmarketing
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Strategic management
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Strategisches Management
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Australia
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Brand image
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Markenführung
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Marketing
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Business ethics
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New product development
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Produktentwicklung
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Service-Dominant Logic
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Service-dominant logic
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Unternehmensethik
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Unternehmenszentrale
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Value creation
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Auslandsinvestition
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Bove, Liliana L.
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Karpen, Ingo O.
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Journal of retailing
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Journal of service research : JSR
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ECONIS (ZBW)
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Linking service-dominant logic and strategic business practice : a conceptual model of a service-dominant orientation
Karpen, Ingo O.
;
Bove, Liliana L.
;
Lukas, Bryan A.
- In:
Journal of service research : JSR
15
(
2012
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10009521629
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2
Service-dominant orientation : measurement and impact on performance outcomes
Karpen, Ingo O.
;
Bove, Liliana L.
;
Lukas, Bryan A.
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10010500748
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