The Effect of Market Orientation on Product Innovation
Year of publication: |
2000
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Authors: | Lukas, Bryan A. ; Ferrell, O.C. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 28.2000, 2, p. 239-247
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Saved in:
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