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Toward a service-dominant approach to social marketing
Luca, Nadina R.; Hibbert, Sally; McDonald, Ruth - In: Marketing theory 16 (2016) 2, pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
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Midstream value creation in social marketing
Luca, Nadine R.; Hibbert, Sally; McDonald, Ruth - In: Journal of marketing management : MM 32 (2016) 11/12, pp. 1145-1173
Persistent link: https://www.econbiz.de/10011610957