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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Relationship marketing
9
Beziehungsmarketing
8
Dienstleistung
8
Dienstleistungssektor
8
Innovation
7
Services
7
Dienstleistungsqualität
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Innovation management
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Innovationsmanagement
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Service industry
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Service quality
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USA
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United States
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Customer satisfaction
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Kundenzufriedenheit
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New product development
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Produktentwicklung
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Competitive advantage
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Consumer behaviour
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Customer service
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Konsumentenverhalten
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Kundenservice
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Service-Dominant Logic
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Service-dominant logic
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Value creation
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Vereinigte Staaten
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Wettbewerbsvorteil
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Business services
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Buyer-seller relationships
2
Collaboration
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Epistemology
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Forschung
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Gesundheitsversorgung
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Health care
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Lieferantenmanagement
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Marketing
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Marketing management
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Marketingmanagement
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Marktforschung
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Bettencourt, Lance A.
2
Blocker, Christopher P.
1
Flint, Daniel J.
1
Houston, Mark B.
1
Lusch, Robert F.
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Vargo, Stephen L.
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Business horizons
1
California management review
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ECONIS (ZBW)
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Rethinking customer relationships
Bettencourt, Lance A.
;
Blocker, Christopher P.
; …
- In:
Business horizons
58
(
2015
)
1
,
pp. 99-108
Persistent link: https://www.econbiz.de/10010476146
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A service lens on value creation : marketing's role in achieving strategic advantage
Bettencourt, Lance A.
;
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
California management review
57
(
2014/15
)
1
,
pp. 44-66
Persistent link: https://www.econbiz.de/10010505287
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