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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Consumer behaviour
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Werbewirkung
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USA
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United States
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Value co-creation
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Albinsson, Pia A.
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Shamim, Amjad
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Ghazali, Zulkipli
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Perera, B. Yasanthi
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Sautter, Pookie Truly
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Zulkipli Ghazali
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International journal of retail & distribution management
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Journal of marketing theory and practice
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The journal of consumer marketing
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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2
DART scale development : diagnosing a firm's readiness for strategic value co-creation
Albinsson, Pia A.
;
Perera, B. Yasanthi
;
Sautter, Pookie …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10011450447
Saved in:
3
Construction and validation of customer value co-creation attitude scale
Shamim, Amjad
;
Zulkipli Ghazali
;
Albinsson, Pia A.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
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