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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Consumer behaviour
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Beverland, Michael B.
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Cankurtaran, Pinar
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Industrial marketing management : the international journal for industrial and high-tech firms
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Technovation : an international journal of technical innovation and entrepreneurship
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ECONIS (ZBW)
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Unpacking value creation and delivery : orientation, capabilities, practices, and outcomes
Beverland, Michael B.
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 8-10
Persistent link: https://www.econbiz.de/10009513234
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Defining design orientation : a field-based discovery approach
Cankurtaran, Pinar
;
Beverland, Michael B.
;
Farrelly, …
- In:
Technovation : an international journal of technical …
131
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014492273
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