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Reviewing the online tourism value chain
Berne-Manero, Carmen; Gómez-Campillo, Maria; Marzo … - In: Administrative Sciences : open access journal 8 (2018) 3/48, pp. 1-18
The booking purchase process in B2C tourism online from the perspective of the quality-satisfaction-loyalty value chain … fostering the effect of quality on satisfaction, and non-monetary costs act as a cause of satisfaction. The online B2C tourism …
Persistent link: https://www.econbiz.de/10012125315
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Value co-destruction and negative e-WOM behavior : the mediating role of tourist citizenship
Arıca, Resat; Polat, Inci; Cobanoglu, Cihan; … - In: Tourism review 77 (2022) 4, pp. 1116-1134
Persistent link: https://www.econbiz.de/10013368958
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Assessing value creation in digital innovation ecosystems : a Social Media Analytics approach
Yuliani Suseno; Laurell, Christofer; Sick, Nathalie - In: The journal of strategic information systems : … 27 (2018) 4, pp. 335-349
Persistent link: https://www.econbiz.de/10011958278
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Online Brand Communities : Using the Social Web for Branding and Marketing
Martínez-López, Francisco J. - 2016 - 1st ed. 2016
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the...
Persistent link: https://www.econbiz.de/10012396282
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Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - 2016
Persistent link: https://www.econbiz.de/10014011166
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Understanding social media business value, a prerequisite for social media selection
Nagle, Tadhg; Pope, Andrew - In: Journal of decision systems 22 (2013) 4, pp. 283-297
Persistent link: https://www.econbiz.de/10010239882
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The use and effectiveness of social media marketing on firm's performance and value creation on stakeholders : evidence from Greek B2B exporting firms
Kilipiri, Eleni; Markomichelakis, Dimitrios; … - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 111-130
Persistent link: https://www.econbiz.de/10013258248
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Socialnomics : transforming marketing tactics through social media
Kumar, Navdeep - In: GITAM journal of management : a quarterly publication … 14 (2016) 1, pp. 135-144
Persistent link: https://www.econbiz.de/10011656123
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How to enhance SMEs customer involvement using social media : the role of social CRM
Cheng, Colin CJ; Shiu, Eric - In: International small business journal : ISBJ 37 (2019) 1, pp. 22-42
Persistent link: https://www.econbiz.de/10012000047
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Value co-creation through social media: a case study of a start-up company
Kim, Junic; Choi, Hwanho - In: Journal of business economics and management 20 (2019) 1, pp. 1-19
This research examines social media users' value-creation processes and the drivers of a start-up company's successful social media strategy. This research primarily aims to understand start-ups' effective utilization of social media and value co-creation processes. Although utilizing social...
Persistent link: https://www.econbiz.de/10012174972