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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Gesundheitswesen
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Großbritannien
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Health care system
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United Kingdom
17
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Health care
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management
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Hibbert, Sally
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McDonald, Ruth
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Luca, Nadina R.
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Luca, Nadine R.
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Journal of marketing management : MM
1
Marketing theory
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ECONIS (ZBW)
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Midstream value creation in social marketing
Luca, Nadine R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1145-1173
Persistent link: https://www.econbiz.de/10011610957
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2
Toward a service-dominant approach to social marketing
Luca, Nadina R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Marketing theory
16
(
2016
)
2
,
pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
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