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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Consumer behaviour
44
Konsumentenverhalten
44
Beziehungsmarketing
27
Relationship marketing
27
Dienstleistungsqualität
19
Service quality
19
Social marketing
17
Innovation
16
marketing
14
Social Marketing
12
Customer satisfaction
10
Dienstleistungssektor
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Kundenzufriedenheit
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Service industry
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Social Web
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Social web
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Dienstleistung
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Einzelhandel
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Retail trade
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Value creation
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Australia
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Australien
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Artificial intelligence
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Mahr, Dominik
4
Russell-Bennett, Rebekah
3
Lievens, Annouk
2
Odekerken-Schröder, Gaby
2
Previte, Josephine
2
Van Oerle, Sarah
2
Zainuddin, Nadia
2
Ciuchita, Robert
1
Faßnacht, Martin
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Hammedi, Wafa
1
Hodgkinson, Ian R.
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Jaakkola, Elina
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Jun, Gyuchan Thomas
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Kietzmann, Jan
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Letheren, Kate
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Moeller, Sabine
1
Mulcahy, Rory
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Muninger, Marie-Isabelle
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Quist, Johan
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Verleye, Katrien
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Whittaker, Lucas
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Journal of service management
2
European journal of marketing : EJM
1
Journal of business research : JBR
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Journal of marketing management : MM
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Journal of service research : JSR
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Psychology & marketing
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
8
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1
Mapping the deepfake landscape for innovation : a multidisciplinary systematic review and future research agenda
Whittaker, Lucas
;
Mulcahy, Rory
;
Letheren, Kate
; …
- In:
Technovation : the international journal of …
125
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014487430
Saved in:
2
Uncovering collaborative value creation patterns and establishing corresponding customer roles
Moeller, Sabine
;
Ciuchita, Robert
;
Mahr, Dominik
; …
- In:
Journal of service research : JSR
16
(
2013
)
4
,
pp. 471-487
Persistent link: https://www.econbiz.de/10010203524
Saved in:
3
The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
Saved in:
4
What causes imbalance in complex service networks? : evidence from a public health service
Verleye, Katrien
;
Jaakkola, Elina
;
Hodgkinson, Ian R.
; …
- In:
Journal of service management
28
(
2017
)
1
,
pp. 34-56
Persistent link: https://www.econbiz.de/10011654986
Saved in:
5
Coordinatiing online health communities for cognitive and affective value creation
Van Oerle, Sarah
;
Mahr, Dominik
;
Lievens, Annouk
- In:
Journal of service management
27
(
2016
)
4
,
pp. 481-506
Persistent link: https://www.econbiz.de/10011563644
Saved in:
6
Value co-creation in online healthcare communities : the impact of patients' reference frames on cure and care
Van Oerle, Sarah
;
Lievens, Annouk
;
Mahr, Dominik
- In:
Psychology & marketing
35
(
2018
)
9
,
pp. 629-639
Persistent link: https://www.econbiz.de/10011970122
Saved in:
7
The value of social media for innovation : a capability perspective
Muninger, Marie-Isabelle
;
Hammedi, Wafa
;
Mahr, Dominik
- In:
Journal of business research : JBR
95
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10011979824
Saved in:
8
A social marketing approach to value creation in a well-women's health service
Zainuddin, Nadia
;
Previte, Josephine
;
Russell-Bennett, …
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 361-385
Persistent link: https://www.econbiz.de/10008990557
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