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If you feel it now you will think it later : the interactive effects of mood over time on brand extension evaluations
Sar, Sela
;
Duff, Brittany R. L.
;
Anghelcev, George
- In:
Psychology & marketing
28
(
2011
)
6
,
pp. 561-583
Persistent link: https://www.econbiz.de/10009130508
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