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~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~type_genre:"Bibliographie"
~type_genre:"Case study"
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Beziehungsmarketing
Consumer behaviour
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Consumer culture theory
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Journal of food products marketing
3
Multi-channel marketing, branding and retail design : new challenges and opportunities
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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European journal of marketing : EJM
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International journal of business innovation and research
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Woodhead Publishing series in consumer science and strategic marketing
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Advances in business strategy and competitive advantage (ABSCA) book series
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ECONIS (ZBW)
251
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1
Impact of hypermarkets on consumption and distribution in rural areas : case study of Ubon Ratchathani in northeastern Thailand
Ihara, Motoi
- In:
The international review of retail, distribution and …
23
(
2013
)
2
,
pp. 174-188
Persistent link: https://www.econbiz.de/10009743691
Saved in:
2
Applying a dynamic model of consumer choice to guide
brand
development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
3
Serving god through the market : the emergence of Muslim consumptionscapes and Islamic resistance
Tepe, Sultan
- In:
Handbook of Islamic marketing
,
(pp. 363-392)
.
2011
Persistent link: https://www.econbiz.de/10009349638
Saved in:
4
Perceptions of fair trade labelling and certification : three case studies
Jones, Angelina R. W.
;
Williams, Gloria
- In:
Journal of fashion marketing and management
16
(
2012
)
2
,
pp. 246-265
Persistent link: https://www.econbiz.de/10009568409
Saved in:
5
Sustainability in
fashion
: a cradle to upcycle approach
Henninger, Claudia E.
(
ed.
);
Alevizou, Panayiota J.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10014013145
Saved in:
6
When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
7
Brand
communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
Saved in:
8
The brick testament : religiosity among the adult fans of Lego
Muñiz, Albert M.
;
Antorini, Yun Mi
;
Schau, Hope Jensen
- In:
The Routledge companion to digital consumption
,
(pp. 308-316)
.
2013
Persistent link: https://www.econbiz.de/10009690723
Saved in:
9
Consumers' activities for
brand
selection : in the case of jewelry accesory purchasing
Takeyasu, Kazuhiro
;
Ishio, Chie
- In:
Journal of economics, business and law
12
(
2009
),
pp. 1-24
Persistent link: https://www.econbiz.de/10003974180
Saved in:
10
How risky are
brand
licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
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