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~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~type_genre:"Book section"
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Special issue: customer engage...
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Beziehungsmarketing
Consumer behaviour
Konsumentenverhalten
6
Customer integration
4
Kundenintegration
4
Relationship marketing
4
Brand image
3
Markenimage
3
Brand management
2
Confidence
2
Internet marketing
2
Markenführung
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Social Web
2
Social web
2
Vertrauen
2
Beschwerdemanagement
1
Bibliometrics
1
Bibliometrie
1
Complaint management
1
Customer retention
1
Customer satisfaction
1
Dienstleistungsinnovation
1
Dienstleistungsqualität
1
Distribution channel
1
E-commerce
1
Economic research
1
Electronic Commerce
1
Handelsmarketing
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Kundenbindung
1
Kundenzufriedenheit
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
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86
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7
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4
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4
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2
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Hollebeek, Linda D.
5
Benedicktus, Ray L.
2
Brady, Michael K.
2
Darke, Peter R.
2
Bowden, Jana
1
Calder, Bobby J.
1
Chasanidou, Dimitra
1
Conduit, Jodie
1
Gurau, Calin
1
Islam, Jamid Ul
1
Karahasanović, Amela
1
Luoma-aho, Vilma
1
Malthouse, Edward C.
1
Rahman, Zillur
1
Solem, Birgit Andrine Apenes
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Voorhees, Clay M.
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Handbook of research on customer engagement
2
Brick & mortar shopping in the 21st century
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
The Routledge companion to digital consumption
1
The handbook of communication engagement
1
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ECONIS (ZBW)
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1
Exploring customer engagement : a multi-stakeholder perspective
Hollebeek, Linda D.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 67-82)
.
2016
Persistent link: https://www.econbiz.de/10011430591
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2
Consumer (dis)trust online
Darke, Peter R.
;
Benedicktus, Ray L.
;
Brady, Michael K.
- In:
The Routledge companion to digital consumption
,
(pp. 404-414)
.
2013
Persistent link: https://www.econbiz.de/10009690710
Saved in:
3
Consumer trust in multiple channels : new evidence and directions for future research
Benedicktus, Ray L.
;
Brady, Michael K.
;
Darke, Peter R.
; …
- In:
Brick & mortar shopping in the 21st century
,
(pp. 107-127)
.
2008
Persistent link: https://www.econbiz.de/10003618185
Saved in:
4
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
5
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
6
Temporality of customer engagement in service innovation : a theoretical model
Karahasanović, Amela
;
Hollebeek, Linda D.
;
Chasanidou, …
- In:
Handbook of research on customer engagement
,
(pp. 376-390)
.
2019
Persistent link: https://www.econbiz.de/10013163397
Saved in:
7
The role of consumer engagement in recovering online service failures : an application of service-dominant logic
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Handbook of research on customer engagement
,
(pp. 456-469)
.
2019
Persistent link: https://www.econbiz.de/10013163406
Saved in:
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