Temporality of customer engagement in service innovation : a theoretical model
Year of publication: |
2019
|
---|---|
Authors: | Karahasanović, Amela ; Hollebeek, Linda D. ; Chasanidou, Dimitra ; Gurau, Calin |
Published in: |
Handbook of research on customer engagement. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78811-489-9. - 2019, p. 376-390
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Innovation | Dienstleistungsinnovation | Service innovation | Innovationsmanagement | Innovation management | Konsumentenverhalten | Consumer behaviour |
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