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~subject:"Beziehungsmarketing"
~subject:"Fluggesellschaft"
~type_genre:"Bibliographie"
~type_genre:"Case study"
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Beziehungsmarketing
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Journal of air transport management
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European journal of marketing : EJM
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Harvard business review : HBR
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International journal of economics and management science : a biennual journal of School of Management ; the journal of Society of Economics and Management Research (SEMAR), School of Management, Pondicherry University
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International journal of globalisation and small business : IJGSB
1
International journal of innovation management
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Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
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ECONIS (ZBW)
42
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1
Applying a dynamic model of consumer choice to guide
brand
development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
2
Brand
communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
Saved in:
3
When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
4
Pricing strategies of low-cost airlines : the Ryanair case study
Malighetti, Paolo
;
Paleari, Stefano
;
Redondi, Renato
- In:
Journal of air transport management
15
(
2009
)
4
,
pp. 195-203
Persistent link: https://www.econbiz.de/10003866072
Saved in:
5
High- and low-road strategies for competing on costs and their implications for employment relations: international studies in the airline industry
Gittell, Jody Hoffer
;
Bamber, Greg
- In:
The international journal of human resource management
21
(
2010
)
1/3
,
pp. 165-179
Persistent link: https://www.econbiz.de/10003971859
Saved in:
6
The lowest of low-cost carriers: the case of AirAsia
Poon, Teresa Shuk-ching
;
Waring, Peter
- In:
The international journal of human resource management
21
(
2010
)
1/3
,
pp. 197-213
Persistent link: https://www.econbiz.de/10003971864
Saved in:
7
Limitations of low-end disruptive innovation strategies
Droege, Scott
;
Johnson, Nancy B.
- In:
The international journal of human resource management
21
(
2010
)
1/3
,
pp. 242-259
Persistent link: https://www.econbiz.de/10003971881
Saved in:
8
Incumbent inertia in light of disruptive change in the airline industry : causal factors and top management moderators ; an empirical case-study-based analysis of the response beha...
Viellechner, Oliver
-
2010
Persistent link: https://www.econbiz.de/10008655315
Saved in:
9
Redefining strategic framework for financial prudence-air Asia : a case study
Saeed, M.
;
Alam, M.
- In:
International journal of economics and management …
1
(
2011
)
1
,
pp. 34-42
Persistent link: https://www.econbiz.de/10009503535
Saved in:
10
Threat of market entry and low cost carrier competition
Aydemir, Resul
- In:
Journal of air transport management
23
(
2012
),
pp. 59-62
Persistent link: https://www.econbiz.de/10009702371
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