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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299967
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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The creation of the sub-discipline of services marketing
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664678
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The development of ideas for the marketing of services
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664679
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Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
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Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark - 2008
Persistent link: https://www.econbiz.de/10003644110
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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784505
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Dimensions of brand personality
Aaker, Jennifer - 2009
Persistent link: https://www.econbiz.de/10003784566
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A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.; Siguaw, Judy A.; Mattila, Anna S. - 2009
Persistent link: https://www.econbiz.de/10003784573
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Consumer market beliefs : a review of the literature and an agenda for future research
Duncan, Calvin P. - 2009
Persistent link: https://www.econbiz.de/10003784603