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~subject:"Beziehungsmarketing"
~type_genre:"Bibliographie"
~type_genre:"Case study"
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Beziehungsmarketing
Consumer behaviour
245
Konsumentenverhalten
245
Markenartikel
78
Brand
67
Youth
66
Brand management
56
Markenführung
56
Deutschland
55
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54
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53
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25
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Geschäftsmodell
22
Theorie
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Markenpolitik
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19
Clothing industry
19
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18
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18
Erfolgsfaktor
17
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17
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17
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17
Welt
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World
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8
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Bibliographie
Case study
Article in journal
6,891
Aufsatz in Zeitschrift
6,891
Aufsatz im Buch
439
Book section
439
Hochschulschrift
277
Thesis
215
Graue Literatur
198
Non-commercial literature
198
Working Paper
137
Arbeitspapier
131
Collection of articles of several authors
78
Sammelwerk
78
Conference paper
75
Konferenzbeitrag
75
Aufsatzsammlung
58
Fallstudie
25
Bibliografie enthalten
20
Bibliography included
20
Konferenzschrift
15
Lehrbuch
15
Collection of articles written by one author
13
Handbook
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Handbuch
13
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13
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12
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10
Reprint
10
Ratgeber
8
Glossar enthalten
7
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7
Guidebook
7
Festschrift
4
Systematic review
3
Übersichtsarbeit
3
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2
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2
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2
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English
21
German
6
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Öberg, Christina
2
Arnone, Laurent
1
Backhaus, Klaus
1
Baumgartner, Ekkehart
1
Bertini, Marco
1
Carù, Antonella
1
Ekanayake, E. M.
1
Fries, Andreas
1
Fuller, Clare
1
Geerts, Angy
1
Guercini, Simone
1
Hiraoka, Clemens
1
Honegger, Philip
1
Hornung, Sabine
1
Ind, Nicholas
1
Jham, Vimi
1
Kleemann, Frank
1
Mikulić, Josip
1
Mukherjee, Amit
1
Olsen, Lars Erling
1
Peretz, Adrian
1
Perrett, Mark
1
Persson, Andreas
1
Prebežac, Darko
1
Puri, Sandeep
1
Reidenbach, Judith
1
Riekhof, Hans-Christian
1
Rossi, Carla
1
Sanayei, Ali
1
Scheidegger, Reto
1
Scoubeau, Chantal
1
Shafeai, Reza
1
Smith, Alan D.
1
Sulzmaier, Sonja
1
Tavassoli, Nader T.
1
Tollin, Karin
1
Trevail, Charles
1
Tsai, Chieh-Yuan
1
Voß, G. Günter
1
Woodside, Arch G.
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Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Applied Marketing Science /Angewandte Marketingforschung
1
Cases on ...
1
Contributions to management science
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Emerging business theories for educators and practitioners
1
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
1
European journal of marketing : EJM
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
1
Harvard business review : HBR
1
International journal of innovation management
1
International journal of services and operations management
1
Journal of air transport management
1
Journal of customer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of international marketing and marketing research
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing intelligence & planning
1
Measuring business excellence : the journal of organizational performance management
1
Mergers and acquisitions : the critical role of stakeholders
1
New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
1
Redline / Wirtschaft
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
25
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11
A hybrid data mining approach for credit card usage behavior analysis
Tsai, Chieh-Yuan
- In:
E-business and telecommunications : 4th international …
,
(pp. 85-97)
.
2008
Persistent link: https://www.econbiz.de/10003802876
Saved in:
12
The use of integrated method of the Fishbein's attitude model and customer-oriented requirements to improve e-customer behavior and attitue (case study : automobile vending system...
Sanayei, Ali
;
Shafeai, Reza
- In:
Journal of international marketing and marketing research
34
(
2009
)
3
,
pp. 115-128
Persistent link: https://www.econbiz.de/10003887282
Saved in:
13
Valuable and trustworthy? : toward an understanding of trust-value dilemmas of market relationships
Mukherjee, Amit
;
Ekanayake, E. M.
- In:
Emerging business theories for educators and practitioners
,
(pp. 202-216)
.
2007
Persistent link: https://www.econbiz.de/10003947202
Saved in:
14
Service quality programme developments and lean management aspects : a multi-case study
Smith, Alan D.
- In:
International journal of services and operations management
7
(
2010
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10008647387
Saved in:
15
Customer roles in innovation
Öberg, Christina
- In:
International journal of innovation management
14
(
2010
)
6
,
pp. 989-1011
Persistent link: https://www.econbiz.de/10008826998
Saved in:
16
Online consumer communities, collaborative learning and innovation
Rossi, Carla
- In:
Measuring business excellence : the journal of …
15
(
2011
)
3
,
pp. 46-62
Persistent link: https://www.econbiz.de/10009314585
Saved in:
17
Managing a new consumer culture : "working consumers" in Web 2.0 as a source of corporate feedback
Hornung, Sabine
;
Kleemann, Frank
;
Voß, G. Günter
- In:
New forms of collaborative innovation and production on …
,
(pp. 131-152)
.
2011
Persistent link: https://www.econbiz.de/10009349218
Saved in:
18
Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
Saved in:
19
Cases on consumer-centric marketing management
Jham, Vimi
(
contributor
);
Puri, Sandeep
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10009782412
Saved in:
20
Consumer-oriented business design : the case of airport management ; with 108 tables
Sulzmaier, Sonja
-
2001
Persistent link: https://www.econbiz.de/10001534135
Saved in:
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