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Customers perception of service quality in the Nigerian telecommunication sector

Osotimehin, Kehinde; Hassan, Banjo Ally; Abass, Hassanat - In: Journal of economics and business research 21 (2015) 1, pp. 144-157

Persistent link: https://www.econbiz.de/10011313281

Determinants of attitudinal loyalty in Nigerian telecom service sector : does commitment play a mediating role?

Izogo, Ernest Emeka - In: Journal of retailing and consumer services 23 (2015), pp. 107-117

Persistent link: https://www.econbiz.de/10010503921

Brand-switching in Nigerian banks : evidence from critical incidents

Njoku, Maria-Stella Etomchi; Nduka, Chinedum; Okocha, … - In: Global journal of business research : GJBR 9 (2015) 3, pp. 83-89

Persistent link: https://www.econbiz.de/10011384488

The Dimensions of Corporate Social Responsibility and Customer Loyalty of Consumer Goods Companies in Nigeria

Dzeawuni, Wirnkar Alphonsius - 2020

goods companies in Nigeria. The quantitative and ex post facto research designs were found appropriate for the study … extraction from annual reports and accounts of listed consumer goods companies in Nigeria. Inferential statistics of multiple … paper recommends that consumer goods companies in Nigeria should embrace corporate social responsibility towards the …

Persistent link: https://www.econbiz.de/10012839114

Mobile Telecommunication Customer Loyalty in Nigeria

Bello, Olayiwola Wasiu - 2012

With the increasing competition on the market, customer loyalty has become a decisive factor for long-term business profits. At its high, customer loyalty connotes the high entry barriers the competitor faces when entering the market, and it contributes significantly to a reduction of marketing...

Persistent link: https://www.econbiz.de/10012677414

Perceived sales promotion transparency and customer intention to participate : insight from student-bank customers in Nigeria

Agu, Godswill Agu - In: Journal of marketing communications 27 (2021) 7, pp. 762-779

Persistent link: https://www.econbiz.de/10012653589

Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27

Persistent link: https://www.econbiz.de/10012605350

An investigation of brand equity dimensions and customer retention : a perspective of postpaid telecom subscribers in Lagos State, Nigeria

Kunle, Ladipo Patrick; Rahim, A. Ganiyu; Nkechi, Peace - In: International journal of management and economics 56 (2020) 4, pp. 339-350

This study investigates brand equity dimensions and customer retention of the Nigerian telecommunications industry. Cross-sectional research design was adopted to survey 368 postpaid subscribers. The respondents were selected through multistage sampling techniques. The four dimensions of brand...

Persistent link: https://www.econbiz.de/10012395271

Low cost strategy as a remedial prescription for resuscitating Nigeria's ailing domestic airline industry : the customers' perspective

Ajeyalemi, Oladipupo; Olarewaju, Adeniyi - In: Consumer behavior review : CBR 4 (2020) 2, pp. 66-83

Persistent link: https://www.econbiz.de/10012285273

Distribution justice and customer post-complaint behaviour of fast food industry in Rivers State, Nigeria

Ogonu, Gibson Chituru; Nwokah, N. Gladson; Acee-Eke, … - In: Inventi impact: service sector (2019) 3, pp. 182-197

Persistent link: https://www.econbiz.de/10012290642

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