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Standing on the shoulders of giants : an examination of the interdisciplinary foundation of relationship marketing
Finch, David J.; O'Reilly, Norm; Hillenbrand, Carola; … - In: Journal of relationship marketing : innovations & … 14 (2015) 3, pp. 171-196
Persistent link: https://www.econbiz.de/10011383848
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Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.; Abeza, Gashaw; O'Reilly, Norm; Nadeau, John - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
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The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Abeza, Gashaw; O'Reilly, Norm; Finch, David J.; … - In: Journal of strategic marketing 28 (2020) 6, pp. 472-493
Persistent link: https://www.econbiz.de/10012313915