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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Customer integration
6
Innovation management
6
Innovationsmanagement
6
Kundenintegration
6
Risikomanagement
4
Risk management
4
Consumer behaviour
3
Innovation
3
Konsumentenverhalten
3
Project management
3
Projektmanagement
3
Management information system
2
Management-Informationssystem
2
Mass Customization
2
Mass customization
2
Newspaper
2
Open Innovation
2
Open innovation
2
Product differentiation
2
Produktdifferenzierung
2
Relationship marketing
2
Social Web
2
Social web
2
Technologietransfer
2
Technology transfer
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Zeitung
2
Business model
1
Business start-up
1
Capability approach
1
Capability-Ansatz
1
Commercialization
1
Crowdsourcing
1
Denmark
1
Deutschland
1
Dänemark
1
Erfolgsfaktor
1
Gerechtigkeit
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English
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Franke, Nikolaus
2
Keinz, Peter
2
Schreier, Martin
1
Steger, Christoph J.
1
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Journal of marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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Testing the value of customization : when do customers really prefer products tailored to their preferences?
Franke, Nikolaus
;
Keinz, Peter
;
Steger, Christoph J.
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003875417
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2
Complementing mass customization toolkits with user communities : how peer input improves customer self-design
Franke, Nikolaus
;
Keinz, Peter
;
Schreier, Martin
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 546-559
Persistent link: https://www.econbiz.de/10003761027
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