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Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian; Szamrowski, Piotr - In: Journal of nonprofit & public sector marketing 34 (2022) 2, pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
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Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi - In: Global business review 20 (2019) 3, pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
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Relationship marketing in an online social media context : newspaper versus television brand websites comparison
Guo, Miao - In: Journal of media business studies 11 (2014) 4, pp. 1-26
Persistent link: https://www.econbiz.de/10010459816
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Web site presentation of corporate social responsibility towards customers trust and corporate image
Mohamad Hisyam Selamat; Rafeah Mat Saat; Raja Haslinda … - In: International journal of economics and financial issues … 6 (2016) 7, pp. 215-224
Persistent link: https://www.econbiz.de/10011783352
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Using dialogic principles on websites : how public benefit organizations are building relationships with their public
Olinski, Marian; Szamrowski, Piotr - In: Nonprofit management & leadership 28 (2017) 2, pp. 271-280
Persistent link: https://www.econbiz.de/10011801431
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A holistic framework of corporate website favourability
Ageeva, Elena; Foroudi, Pantea; Melewar, T. C.; Bang, Nguyen - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
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Public relations in hyper-globalization : essential relationship management - a Japan perspective
Inoue, Takashi - 2018
Introduction -- Public relations for top management in an age of hyper-globalization -- Effective stakeholder relationship management : fostering successful global leaders -- Historical growth of public relations and its development in Japan -- Standing out in the globalized crowd : brands,...
Persistent link: https://www.econbiz.de/10011818254
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Managing negative word-of-mouth : an exploratory study
Williams, Martin; Buttle, Francis A. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1423-1447
Persistent link: https://www.econbiz.de/10010433914
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The effects of crisis response strategies on relationship quality outcomes
Ki, Eyun-jung; Brown, Kenon A. - In: Journal of business communication : JBC 50 (2013) 4, pp. 403-420
Persistent link: https://www.econbiz.de/10010195945