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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
59
Konsumentenverhalten
58
Germany
33
Deutschland
32
Theorie
18
Theory
18
Advertising effects
15
Werbewirkung
15
Einzelhandel
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Retail trade
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Sport
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Sportmarketing
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Sports marketing
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Sportveranstaltung
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Verbraucherverhalten
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Ladengeschäft
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Marktforschung
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Retail outlet
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Sports
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Estimation
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Marketing
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Schätzung
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Sponsorship
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Corporate social responsibility
6
Emotion
6
Market research
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Mobile communications
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Mobilkommunikation
6
Sponsoring
6
Corporate Social Responsibility
5
Football
5
Fußball
5
Marketing management
5
Marketingmanagement
5
Perception
5
Relationship marketing
5
Wahrnehmung
5
Brand
4
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English
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German
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Gröppel-Klein, Andrea
3
Koenigstorfer, Joerg
2
Königstorfer, Jörg
2
Domke, Anja
1
Groeppel-Klein, Andrea
1
Grohs, Reinhard
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Schmitt, Marco
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Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Journal of service management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
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ECONIS (ZBW)
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"You never walk alone" : how loyal are soccer fans to their clubs when they are struggling against relegation?
Koenigstorfer, Joerg
;
Groeppel-Klein, Andrea
;
Schmitt, Marco
- In:
Journal of sport management : the official journal of …
24
(
2010
)
6
,
pp. 649-675
Persistent link: https://www.econbiz.de/10008825839
Saved in:
2
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
3
Die Bedeutung von Emotionen für die Bindung an Marken und Handelsunternehmen
Gröppel-Klein, Andrea
;
Königstorfer, Jörg
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 55-79)
.
2010
Persistent link: https://www.econbiz.de/10003934310
Saved in:
4
Verhaltenswissenschaftliche Aspekte der Kundenbindung
Gröppel-Klein, Andrea
;
Königstorfer, Jörg
; …
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 41-76)
.
2008
Persistent link: https://www.econbiz.de/10003597688
Saved in:
5
The relevance of living-style match for customer relationship marketing of housing companies
Gröppel-Klein, Andrea
;
Domke, Anja
-
2004
Persistent link: https://www.econbiz.de/10001986100
Saved in:
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