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Ethical reputation and value received : customer perceptions

Mulki, Jay P.; Jaramillo, Fernando - In: The international journal of bank marketing : IJBM 29 (2011) 5, pp. 358-372

Persistent link: https://www.econbiz.de/10009295816

Jaramillo, Fernando (ed.); Mulki, Jay P. (ed.) - 2021

Contents: Preface / Jay Mulki and Fernando Jaramillo -- 1 An exploration of sales activities from a service ecosystems perspective / Nathaniel N. Hartmann, Heiko Wieland and Bruno Lussier -- 2 From sales force automation to digital transformation: how social media, social CRM, and artificial...

Persistent link: https://www.econbiz.de/10012487433

When do you get rid of the customer?

Mulki, Jay P. - 2007

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The two minds of the buyer : the difference in expectations and perceptions towards sales personnel in turbulent market contexts

Kuhnle, Jennifer C.; Caemmerer, Barbara; Mulki, Jay P. - In: Journal of customer behaviour 11 (2012) 2, pp. 167-179

Persistent link: https://www.econbiz.de/10009664024

Impact of customer orientation, inducements and ethics on loyalty to the firm : customers' perspective

Valenzuela, Leslier M.; Mulki, Jay P.; Jaramillo, Jorge … - In: Journal of business ethics : JOBE 93 (2010) 2, pp. 277-291

Persistent link: https://www.econbiz.de/10003971101

40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis

Belli, Alex; O'Rourke, Anne-Maree; Carrillat, François A. - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 147-173

Persistent link: https://www.econbiz.de/10012819749

Let's laugh about it! : using humor to address complainers’ online incivility

Béal, Mathieu; Grégoire, Yany; Carrillat, François A. - In: Journal of interactive marketing 58 (2023) 1, pp. 34-51

Persistent link: https://www.econbiz.de/10014228864

Building customer relationships while achieving sales performance results : is listening the holy grail of sales?

Itani, Omar S.; Goad, Emily A.; Jaramillo, Fernando - In: Journal of business research : JBR 102 (2019), pp. 120-130

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Explicating customer orientation's influence on frontline employee satisfaction

Briggs, Elten; Jaramillo, Fernando; Noboa, Fabrizio - In: The service industries journal 35 (2015) 3, pp. 133-151

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Between a rock and a hard place : seizing the opportunity of demanding customers by means of frontline service behaviors

Itani, Omar S.; Jaramillo, Fernando; Paesbrugghe, Bert - In: Journal of retailing and consumer services 53 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012171888