//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The third wave of marketing in...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Consumer behaviour
82,055
Konsumentenverhalten
79,574
Einzelhandel
17,678
Retail trade
15,076
Theorie
10,616
Theory
10,428
Relationship marketing
9,562
Brand management
7,708
Markenführung
7,663
Brand image
6,683
Markenimage
6,647
Online-Handel
6,061
Online retailing
6,046
Deutschland
5,799
Customer satisfaction
5,752
USA
5,658
Kundenzufriedenheit
5,587
United States
5,307
Germany
4,862
Social Web
4,700
Social web
4,698
Online-Marketing
4,510
Service quality
4,503
Internet marketing
4,495
Dienstleistungsqualität
4,457
Markenartikel
4,375
Brand
4,372
Electronic Commerce
4,264
E-commerce
4,093
Werbewirkung
3,621
Advertising effects
3,583
Verbraucherverhalten
3,576
Experiment
3,384
Pricing strategy
3,364
Preismanagement
3,360
Emotion
3,190
Advertising
3,104
Werbung
3,052
Privater Konsum
2,886
more ...
less ...
Online availability
All
Undetermined
4,633
Free
1,511
Type of publication
All
Article
7,783
Book / Working Paper
1,744
Journal
7
Type of publication (narrower categories)
All
Article in journal
7,207
Aufsatz in Zeitschrift
7,207
Aufsatz im Buch
544
Book section
544
Hochschulschrift
344
Thesis
273
Graue Literatur
233
Non-commercial literature
233
Working Paper
151
Arbeitspapier
145
Collection of articles of several authors
100
Sammelwerk
100
Aufsatzsammlung
82
Conference paper
77
Konferenzbeitrag
77
Case study
40
Fallstudie
40
Bibliografie enthalten
25
Bibliography included
25
Handbook
19
Handbuch
19
Lehrbuch
19
Konferenzschrift
18
Textbook
16
Collection of articles written by one author
14
Sammlung
14
Ratgeber
13
Glossar enthalten
12
Glossary included
12
Guidebook
12
Conference proceedings
11
Reprint
10
Festschrift
8
Interview
4
Mehrbändiges Werk
3
Multi-volume publication
3
Systematic review
3
Übersichtsarbeit
3
Company information
2
Fallstudiensammlung
2
more ...
less ...
Language
All
English
8,785
German
751
Czech
2
French
2
Polish
2
Italian
1
Dutch
1
more ...
less ...
Author
All
Han, Heesup
40
Hollebeek, Linda D.
34
Kumar, V.
29
Mattila, Anna S.
29
Verhoef, Peter C.
28
Loureiro, Sandra Maria Correia
24
Huber, Frank
23
Gil Saura, Irene
22
Rather, Raouf Ahmad
20
Bang, Nguyen
19
Grewal, Dhruv
19
Klaus, Philipp
19
Prentice, Catherine
19
Ahn, Jiseon
18
Hippner, Hajo
18
Wilde, Klaus D.
18
Khan, Imran
17
Usman, Osly
17
Bijmolt, Tammo H. A.
16
Herrmann, Andreas
16
Neslin, Scott A.
16
Quach, Sara
16
Schramm-Klein, Hanna
16
Swoboda, Bernhard
16
Lemon, Katherine N.
15
Mittal, Vikas
15
So, Kevin Kam Fung
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Sesé, F. Javier
14
Sreejesh, S.
14
Bauer, Hans H.
13
Das, Gopal
13
Evanschitzky, Heiner
13
Karjaluoto, Heikki
13
more ...
less ...
Institution
All
American Marketing Association
9
Springer Fachmedien Wiesbaden
7
IGI Global
5
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Berlin / Senatsverwaltung für Wirtschaft und Betriebe
1
Bertelsmann Stiftung
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Customs Co-operation Council
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Stralsund / Fachbereich Wirtschaft
1
Fraunhofer-Informationszentrum Raum und Bau
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
Kanada / Department of Industry, Trade and Commerce
1
Karlsruher Institut für Technologie
1
Kega
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Leipziger Universitätsverlag GmbH
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
492
Journal of business research : JBR
366
International journal of hospitality management
164
The journal of services marketing
119
The journal of product & brand management
99
Journal of the Academy of Marketing Science
85
The journal of brand management : an international journal
84
Journal of retailing
78
Cogent business & management
77
Psychology & marketing
75
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
72
Journal of strategic marketing
69
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
The service industries journal
68
Industrial marketing management : the international journal for industrial and high-tech firms
65
The international review of retail, distribution and consumer research
63
International journal of retail & distribution management
60
Journal of service management
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
SpringerLink / Bücher
54
Services marketing quarterly
53
Journal of marketing
52
Marketing intelligence & planning
52
European journal of marketing : EJM
51
Journal of service research : JSR
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Tourism management : research, policies, practice
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
International journal of retail and distribution management
45
International journal of internet marketing and advertising : IJIMA
44
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
42
Service business
42
International journal of electronic marketing and retailing : IJEMR
41
The international journal of bank marketing : IJBM
41
International journal of electronic customer relationship management : IJECRM
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
more ...
less ...
Source
All
ECONIS (ZBW)
9,519
EconStor
8
OLC EcoSci
6
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
9,534
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Retail customer segmentation based on relational benefits
Gil Saura, Irene
;
Ruiz-Molina, Maria Eugenia
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
Saved in:
2
Why customers would rather have a smartphone than a car : relationship retailing as an opportunity
Molenaar, Cor
-
2015
Persistent link: https://www.econbiz.de/10010532637
Saved in:
3
Möglichkeiten der Beeinflussung des Konsumenten in Einkaufsstätten in Abhängigkeit von Kundentypen und Einkaufsstättendeterminanten - unter Berücksichtigung von machttheoretischen...
Diehl, Sandra
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 211-233)
.
2004
Persistent link: https://www.econbiz.de/10002516333
Saved in:
4
The adoption and effectiveness of loyalty programs in retailing
Leenheer, Jorna
-
2004
Persistent link: https://www.econbiz.de/10002752285
Saved in:
5
Retail Business in Deutschland : Perspektiven, Strategien, Erfolgsmuster ; mit Berichten und Fallstudien von Aldi, Conley's, DocMorris, Lush, Metro und Zara
Riekhof, Hans-Christian
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001851238
Saved in:
6
Multi-Channel-Retailing : verhaltenswissenschaftliche Analyse der Wirkung von Mehrkanalsystemen im Handel
Schramm-Klein, Hanna
-
2003
-
1. Auflage
Persistent link: https://www.econbiz.de/10001741243
Saved in:
7
Online customer loyalty : forecasting the repatronage behavior of online retail customers
Nacif, Roberta C.
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001825931
Saved in:
8
Retail Business in Deutschland : Perspektiven, Strategien, Erfolgsmuster. Mit Berichten und Fallstudien von Aldi, Conley’s, DocMorris, Lush, Metro und Zara
Riekhof, Hans-Christian
(
ed.
)
-
2004
Der
Einzelhandel
spürt vielfältige Veränderungen wie kaum ein anderer Wirtschaftsbereich: Andere Einkaufsgewohnheiten …
Persistent link: https://www.econbiz.de/10013505871
Saved in:
9
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
10
Experiential retailing leveraged by data analytics
Dastidar, Urshita Ghosh
;
Ambekar, Suhas Suresh
; …
- In:
International journal of business intelligence research …
12
(
2021
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10012508247
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->