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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Marketing
41
Marketing management
34
Marketingmanagement
34
Business ethics
33
Unternehmensethik
33
Corporate Social Responsibility
28
Corporate social responsibility
28
Lieferkette
26
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26
USA
26
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22
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22
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22
Unternehmenserfolg
22
Strategisches Management
20
United States
20
Multinationales Unternehmen
19
Transnational corporation
17
Management
16
Relationship marketing
15
Stakeholder
15
Strategic management
14
Wirtschaftsethik
14
Consumer behaviour
12
Konsumentenverhalten
12
Human Resource Management
11
Personalmanagement
11
Resource-based view
11
Ressourcenorientierter Ansatz
11
Business start-up
10
Corporate finance
10
Decision theory
10
Economic ethics
10
Entscheidungstheorie
10
Knowledge management
10
Marktforschung
10
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10
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10
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English
15
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Hult, G. Tomas M.
10
Ferrell, Odies C.
5
Morgeson, Forrest V., III.
4
Fornell, Claes
3
Mithas, Sunil
2
Pride, William M.
2
Sharma, Pratyush Nidhi
2
Zhang, Yufei
2
Boyer, Kenneth K.
1
Calantone, Roger J.
1
Chabowski, Brian R.
1
Chen, Lin
1
Chiang, Jeongwen
1
Ferrell, Linda
1
Gabler, Colin
1
Gleim, Mark
1
Gonzalez-Padron, Tracy L.
1
Keiningham, Timothy
1
Lafferty, Barbara A.
1
Lukas, Bryan A.
1
McCullough, Heath
1
Morgan, Neil A.
1
Morgeson, Forrest V.
1
Prud'homme, Andrea M.
1
Samiee, Saeed
1
Voorhees, Clay M.
1
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
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Journal of international marketing
2
Journal of marketing
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Direct marketing : an international journal
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
The journal of personal selling & sales management : JPSSM
1
The journal of services marketing
1
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ECONIS (ZBW)
15
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1
An assessment of the use of technology in the direct selling industry
Ferrell, Linda
;
Gonzalez-Padron, Tracy L.
;
Ferrell, Odies C.
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
2
,
pp. 157-165
Persistent link: https://www.econbiz.de/10003981280
Saved in:
2
Editorial: Market-focused sustainability : market orientation plus!
Hult, G. Tomas M.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10008909614
Saved in:
3
International relationship marketing : intellectual foundations and avenues for further research
Samiee, Saeed
;
Chabowski, Brian R.
;
Hult, G. Tomas M.
- In:
Journal of international marketing
23
(
2015
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011414934
Saved in:
4
Antecedents and consequences of customer satisfaction : do they differ across online and offline purchases?
Hult, G. Tomas M.
;
Sharma, Pratyush Nidhi
;
Morgeson, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 10-23
Persistent link: https://www.econbiz.de/10012102908
Saved in:
5
Do managers know what their customers think and why?
Hult, G. Tomas M.
;
Morgeson, Forrest V., III.
;
Morgan, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 37-54
Persistent link: https://www.econbiz.de/10011637149
Saved in:
6
Stock returns on customer satisfaction do beat the market : gauging the effectof a marketing intangible
Fornell, Claes
;
Morgeson, Forrest V., III.
;
Hult, G. …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011591206
Saved in:
7
Cross-national differences in consumer satisfaction : mobile services in emerging and developed markets
Morgeson, Forrest V., III.
;
Sharma, Pratyush Nidhi
; …
- In:
Journal of international marketing
23
(
2015
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011292300
Saved in:
8
An analysis of operations-oriented drivers of customer loyalty for two service channels
Prud'homme, Andrea M.
;
Boyer, Kenneth K.
;
Hult, G. Tomas M.
- In:
Direct marketing : an international journal
1
(
2007
)
2
,
pp. 78-101
Persistent link: https://www.econbiz.de/10003936938
Saved in:
9
A synthesis of contemporary market orientation perspectives
Lafferty, Barbara A.
;
Hult, G. Tomas M.
-
2009
Persistent link: https://www.econbiz.de/10003835826
Saved in:
10
Turning complaining customers into loyal customers: moderators of the complaint handling-customer loyalty relationship
Morgeson, Forrest V., III.
;
Hult, G. Tomas M.
;
Mithas, Sunil
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012271494
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