Cross-national differences in consumer satisfaction : mobile services in emerging and developed markets
Year of publication: |
2015
|
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Authors: | Morgeson, Forrest V., III. ; Sharma, Pratyush Nidhi ; Hult, G. Tomas M. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 23.2015, 2, p. 1-24
|
Subject: | consumer satisfaction | consumer loyalty | mobile services | cross-national differences | emerging/developed markets | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Mobilkommunikation | Mobile communications | Vergleich | Comparison | Beziehungsmarketing | Relationship marketing |
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