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When choosing a hospital, patients favor facilities they have used in the past. Using data from New York, I investigate the sources of patient loyalty to hospitals. To distinguish persistent unobserved heterogeneity and state dependence, I exploit shocks that induce patients to try a new...
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ultimately lead to customer satisfaction based on sensory marketing that can serve as guidelines for restaurant managers. The … research is needed to determine how sensory cues can be used in marketing strategies. By applying five sensory marketing to … guidance to scholars and managers interested in improving satisfaction in traditional restaurants through sensory marketing …
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