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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
29
Konsumentenverhalten
26
Brand image
14
Markenimage
12
Brand management
10
Markenführung
10
Markenartikel
7
Verbraucher
7
Verbraucherverhalten
7
Brand
6
Marketing
6
Psychologie
6
Consumers
5
Designation of origin
5
Emotion
5
Herkunftsbezeichnung
5
Relationship marketing
5
Social Web
5
Social values
5
Social web
5
Soziale Werte
5
Sponsoring
5
Sponsorship
5
USA
5
Corporate social responsibility
4
Lebensstil
4
Lifestyle
4
Nachhaltige Entwicklung
4
Sportmarketing
4
Sports marketing
4
Sustainable development
4
United States
4
Werbung
4
Advertising
3
Brand loyalty
3
Cognition
3
Commitment
3
Confidence
3
Corporate Social Responsibility
3
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English
5
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Merunka, Dwight
4
Albert, Noel
2
Valette-Florence, Pierre
2
Albert, Noe͏̈l
1
Albert, Noël
1
Decrop, Alain
1
Derbaix, Christian
1
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Journal of business research : JBR
2
Consumer brand relationships : meaning, measuring, managing
1
Journal of the Academy of Marketing Science
1
The journal of consumer marketing
1
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ECONIS (ZBW)
5
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1
Pride in contemporary sport consumption : a marketing perspective
Decrop, Alain
;
Derbaix, Christian
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 586-603
Persistent link: https://www.econbiz.de/10008747771
Saved in:
2
When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
Saved in:
3
Role of brand love in consumer brand relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
Saved in:
4
The role of brand love in consumer-brand relationships
Albert, Noel
;
Merunka, Dwight
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 258-266
Persistent link: https://www.econbiz.de/10009765037
Saved in:
5
Brand passion : antecedents and consequences
Albert, Noel
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 904-909
Persistent link: https://www.econbiz.de/10009756861
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