Narrow search
Showing 1 - 4 of 4
Cover Image
The CRM process and the banking industry : insights from the marketing literature
Mantrala, Murali K.; Krafft, Manfred; Dong, Beibei; … - In: Advances in banking technology and management : impacts …, (pp. 159-185). 2008
Persistent link: https://www.econbiz.de/10003606642
Cover Image
The geometric law of annual halving
Malthouse, Edward C.; Raman, Kalyan - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 28-35
Persistent link: https://www.econbiz.de/10009718238
Cover Image
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed; Gangwar, Manish; Mantrala, Murali K. - In: Journal of retailing 98 (2022) 1, pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Cover Image
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui; Mantrala, Murali K. - In: Industrial marketing management : the international … 119 (2024), pp. 252-263
Persistent link: https://www.econbiz.de/10014555812