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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
28
Konsumentenverhalten
28
Theorie
13
Theory
13
Brand management
9
Markenführung
9
Brand
8
Markenartikel
8
Perception
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Wahrnehmung
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Advertising effects
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Marketing
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Werbewirkung
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Advertising
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Brand image
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Experiment
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Markenimage
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Werbung
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Emotion
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Imitation strategy
4
Imitationsstrategie
4
Market research
4
Marktforschung
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advertising
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visual attention
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Bayes-Statistik
3
Bayesian inference
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Bibliometrics
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Bibliometrie
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Netherlands
3
Niederlande
3
Print advertising
3
Printwerbung
3
Relationship marketing
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USA
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United States
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Welt
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World
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Augenfolgebewegung
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English
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Pieters, Rik
2
Zeelenberg, Marcel
2
Bigné Alcañiz, J. Enrique
1
Costabile, Michele
1
Miceli, Gaetano Nino
1
Raimondo, Maria Antonietta
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Sánchez, Isabel
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Verbeke, Willem J. M. I.
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Journal of service research : JSR
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Psychology & marketing
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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ECONIS (ZBW)
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When satisfied consumers do not return : variety seeking's effect on short- and long-term intentions
Sánchez, Isabel
;
Pieters, Rik
;
Zeelenberg, Marcel
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 15-24
Persistent link: https://www.econbiz.de/10009501839
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2
When salespeople lose face : differential coping responses to customer-versus manager-evoked shame
Verbeke, Willem J. M. I.
;
Pieters, Rik
;
Zeelenberg, Marcel
-
1999
Persistent link: https://www.econbiz.de/10001433432
Saved in:
3
How relationship age moderates loyalty formation : the increasing effect of relational equity on customer loyalty
Raimondo, Maria Antonietta
;
Miceli, Gaetano Nino
; …
- In:
Journal of service research : JSR
11
(
2008/09
)
2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10003776176
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