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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
35
Konsumentenverhalten
35
Brand management
26
Markenführung
25
Brand image
22
Markenimage
22
Luxury goods
19
Luxusgüter
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Brand
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Markenartikel
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Designation of origin
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Emotion
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France
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Frankreich
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Herkunftsbezeichnung
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Luxury
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Marketing
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Brand attitude
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Brand loyalty
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Corporate social responsibility
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Merunka, Dwight
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Valette-Florence, Pierre
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Albert, Noel
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Albert, Noe͏̈l
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Albert, Noël
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Bénet, Nathalie
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Journal of business research : JBR
4
Consumer brand relationships : meaning, measuring, managing
1
The journal of consumer marketing
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ECONIS (ZBW)
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1
Brand passion : antecedents and consequences
Albert, Noel
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 904-909
Persistent link: https://www.econbiz.de/10009756861
Saved in:
2
When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
Saved in:
3
Role of brand love in consumer brand relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
Saved in:
4
The role of brand love in consumer-brand relationships
Albert, Noel
;
Merunka, Dwight
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 258-266
Persistent link: https://www.econbiz.de/10009765037
Saved in:
5
Turning non-financial performance measurements into financial performance : the usefulness of front-office staff incentive systems in hotels
Bénet, Nathalie
;
Deville, Aude
;
Raïes, Karine
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 317-327
Persistent link: https://www.econbiz.de/10013168293
Saved in:
6
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
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