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Marketeers + Pioneers : Gesellschaft, Markt, Werbung
2008-2009: Köln : WA-Verl. - 6.2008=Nr.30=[Jg.1.]2008=Nr.1(Aug.); 1.2008 - …
Persistent link: https://www.econbiz.de/10003729311
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Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
Ptok, Annette - 2018
Persistent link: https://www.econbiz.de/10011854433
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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Political advertising and the demonstration of market orientation
Robinson, Claire - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 451-459
Persistent link: https://www.econbiz.de/10008650069
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Die Abstimmung zwischen Zielgruppenkampagnen und Marktkommunikation am Beispiel eines ausgewählten Informationstechnologie-Anbieters
Jörg, Gerhard - In: Investitionsgüter- und High-Tech-Marketing (ITM) : …, (pp. 407-417). 1993
Persistent link: https://www.econbiz.de/10003390571
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Marketing-Instrumente : Grundlagen der Marktbearbeitung
Müller, Jochem (ed.) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10012878354
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Low‐price guarantees as advertisement strategy and compensation policy : the more, the better?
Haesevoets, Tessa; Van Hiel, Alain; Onraet, Emma; … - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 389-402
Persistent link: https://www.econbiz.de/10011814798
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An examination of selected marketing mix elements and brand relationship quality in transition economies : evidence from Vietnam
Nguyen, Tho D.; Nguyen, Trang T. M. - In: Journal of relationship marketing : innovations & … 10 (2011) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10009012715
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Advertising the US. National Organic standard : a well-intentioned cue lost in the shuffle?
Guion, Deirdre T.; Stanton, Julie V. - In: Journal of promotion management : JPM 18 (2012) 4, pp. 514-535
Persistent link: https://www.econbiz.de/10009678848