Similar Search Results

Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media

Carlson, Jamie; Rahman, Mohammad M.; Taylor, Alexander; … - In: Journal of retailing and consumer services 46 (2019), pp. 149-162

Persistent link: https://www.econbiz.de/10011980821

App adoption : the effect on purchasing of customers who have used a mobile website previously

Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 16-34

Persistent link: https://www.econbiz.de/10012060909

The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits

Zhang, Sha; Pauwels, Koen; Peng, Chenming - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 115-128

Persistent link: https://www.econbiz.de/10012060948

Permission marketing and privacy concerns : why do customers (not) grant permissions?

Krafft, Manfred; Arden, Christine M.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 39-54

Persistent link: https://www.econbiz.de/10011743757

Social media and m-commerce

Pelet, Jean-Eric; Papadopoulou, Panagiota - In: International journal of internet marketing and … 9 (2015) 1, pp. 66-84

Persistent link: https://www.econbiz.de/10011387770

Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy

Pagani, Margherita; Malacarne, Giovanni - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 133-148

Persistent link: https://www.econbiz.de/10011658367

Generation Y's positive and negative eWOM : use of social media and mobile technology

Zhang, Tingting; Omran, Behzad Abound; Cobanoglu, Cihan - In: International journal of contemporary hospitality management 29 (2017) 2, pp. 732-761

Persistent link: https://www.econbiz.de/10011687713

From social networks to mobile social networks : applications in the marketing evolution

Zhao, Zhenzhen; Balagué, Christine - In: Apps management and e-commerce transactions in real-time, (pp. 26-50). 2017

Persistent link: https://www.econbiz.de/10011690422

Digital marketing and consumer engagement ; Volume 1

2018

Persistent link: https://www.econbiz.de/10011758597

Churn and loyalty behavior of Turkish digital natives

Guven, Faruk - 2018

The mobile industry drives innovation and economic growth all over the world, thanks to the application industry, content providers and mobile handset producers and operators. With a very young and dynamic population and a remarkable 96 percent mobile penetration rate, Turkey is no stranger to...

Persistent link: https://www.econbiz.de/10011957835

1
2
3
4
5
6
7
8
9
10
Next
Last