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"It's nice to get a wee treat if you've had a bad week" : consumer motivations in retail loyalty scheme points redemption
Smith, Andrew; Sparks, Leigh - In: Journal of business research : JBR 62 (2009) 5, pp. 542-547
Persistent link: https://www.econbiz.de/10003846876
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Reward redemption behaviour in retail loyalty schemes
Smith, Andrew; Sparks, Leigh - In: British journal of management : BJM 20 (2009) 2, pp. 204-218
Persistent link: https://www.econbiz.de/10003856011
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Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen; Sparks, Leigh; Moutinho, Luiz; … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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Sport fans' roles in value co-creation
Kolyperas, Dimitrios; Maglaras, Georgios; Sparks, Leigh - In: European Sport management quarterly : ESMQ 19 (2019) 2, pp. 201-220
Persistent link: https://www.econbiz.de/10012177391
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From transactions to transformations : exploring transformative food retailing
Saarijärvi, Hannu; Sparks, Leigh; Närvänen, Elina; … - In: The international review of retail, distribution and … 34 (2024) 1, pp. 104-121
Persistent link: https://www.econbiz.de/10014558995