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Conceptualising town centre image and the consumer experience
Hart, Cathy; Stachow, Grazyna; Cadogan, John W. - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1753-1781
Persistent link: https://www.econbiz.de/10010235016
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Photo-elicitation : using photographs to read retail interiors through consumers' eyes
Petermans, Ann; Kent, Anthony; Cleempoel, Koenraad van - In: Journal of business research : JBR 67 (2014) 11, pp. 2243-2249
Persistent link: https://www.econbiz.de/10010402006
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Customer knowledge in (co)creation of product : a case study of IKEA
Koniorczyk, Grażyna - In: Journal of economics & management 22 (2015) 4, pp. 107-120
Persistent link: https://www.econbiz.de/10011534384
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Online-Avatare zur Steigerung der Markenloyalität : eine empirische Analyse am Beispiel der Marke IKEA
Huber, Frank; Meyer, Frederik; Stickdorn, Ute - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009512888
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Mine your customers or mine your business : the moderating role of culture in online word-of-mouth reviews
Tang, Linghui - In: Journal of international marketing 25 (2017) 2, pp. 88-110
Persistent link: https://www.econbiz.de/10011709612
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Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang; Garrett, Tony C.; Phau, Ian; Zheng, Bing - In: Journal of business research : JBR 117 (2020), pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
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Attitudinal loyalty towards online stores between loyal and disloyal clients : differences across four countries
Dikcius, Vytautas; Adomaviciute-Sakalauske, Karina; … - In: Organizations and markets in emerging economies 15 (2024) 1/30, pp. 74-89
toward online stores between loyal and disloyal respondents. The study was based on a survey performed in four countries …
Persistent link: https://www.econbiz.de/10014535501
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Understanding effective factors affecting brand equity
Bhumiphat Gilitwala; Nag, Amit Kumar - In: Cogent business & management 9 (2022) 1, pp. 1-11
The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived quality, brand association, and brand...
Persistent link: https://www.econbiz.de/10014433771
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The development and implementation of the integrated marketing communications concept
Čikošev, Tatjana Cvetkov - In: Economic analysis : EA 52 (2019) 1, pp. 36-47
Persistent link: https://www.econbiz.de/10012061633