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A journey of an accidental marketing scholar
Krishnan, Balaji C.; Sheth, Jagdish N. - 2011
Persistent link: https://www.econbiz.de/10009270374
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Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N. - In: Industrial marketing management : the international … 40 (2011) 2, pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
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Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N. - In: Journal of strategic marketing 29 (2021) 7, pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
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Customer value propositions : Value co-creation
Sheth, Jagdish N. - In: Industrial marketing management : the international … 87 (2020), pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
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Relationship marketing
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969801
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Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.; Uslay, Can - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
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Relationship management
Sheth, Jagdish N.; Sharma, Arun - In: Handbook of global supply chain management, (pp. 361-371). 2007
Persistent link: https://www.econbiz.de/10003393961
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The 4A's of marketing : creating value for customers, company and society
Sheth, Jagdish N.; Sisodia, Rajendra - 2012
Persistent link: https://www.econbiz.de/10009502564
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The price-quality-value relationship
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238856
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Legends in marketing: V. Kumar
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010201420