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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
76
Konsumentenverhalten
75
Marketing theory
53
Marketingtheorie
50
Marketing
47
Marketing management
41
Marketingmanagement
41
Theorie
34
Theory
34
Relationship marketing
30
Marktforschung
21
International marketing
17
Internationales Marketing
16
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13
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12
Multinationales Unternehmen
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USA
12
Welt
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World
12
Lieferantenmanagement
11
Supplier relationship management
11
United States
11
Vereinigte Staaten
11
Naresh K. Malhotra
10
Russell W. Belk
10
Transnational corporation
10
Personality psychology
9
Persönlichkeitspsychologie
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Scientific method
9
Wissenschaftliche Methode
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B-to-B-Marketing
8
Business-to-business marketing
8
Corporate Social Responsibility
8
Corporate social responsibility
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Digitale Dienste
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Emerging economies
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Schwellenländer
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Strategisches Management
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English
29
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Sheth, Jagdish N.
29
Kumar, V.
7
Parvatiyar, Atul
4
Ambika, Anupama
3
Jain, Varsha
3
Krishnan, Balaji C.
2
Uslay, Can
2
Ballantyne, David
1
Eggert, Andreas
1
Frow, Pennie
1
Grewal, Dhruv
1
Grewal, Rajdeep
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Grönroos, Christian
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Hunt, Shelby D.
1
Kopalle, Praveen K.
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Levy, Michael
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Mogaji, Emmanuel
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Monroe, Kent B.
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Morgan, Robert M.
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Payne, Adrian
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Shah, Denish
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Sharma, Arun
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Sharma, Dheeraj
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Sisodia, Rajendra
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Legends in marketing
11
Handbook of relationship marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
European journal of marketing
1
Handbook of global supply chain management
1
Journal of creating value
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
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Review of marketing research
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The journal of services marketing
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ECONIS (ZBW)
29
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1
A journey of an accidental marketing scholar
Krishnan, Balaji C.
;
Sheth, Jagdish N.
-
2011
Persistent link: https://www.econbiz.de/10009270374
Saved in:
2
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
3
Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
Saved in:
4
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
5
Relationship marketing
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969801
Saved in:
6
Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
Saved in:
7
Relationship management
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Handbook of global supply chain management
,
(pp. 361-371)
.
2007
Persistent link: https://www.econbiz.de/10003393961
Saved in:
8
The 4A's of marketing : creating value for customers, company and society
Sheth, Jagdish N.
;
Sisodia, Rajendra
-
2012
Persistent link: https://www.econbiz.de/10009502564
Saved in:
9
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
Saved in:
10
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
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